CI/BI Introduction

DASSTECH’s Symbol

In the design motif, a red circle represents the sun and energy, which symbolizes DASSTECH’s constantly powerful energy, bright future and infinite growth.

DASS from DASS TECH means “Let’s create a beautiful and lovely world together”, which was initialised of the first words(Korean) in English.
The red colour of the background means the sun and represents bright future and infinite growth.

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Logotype

The logotype is one of the important elements for delivering the visual image of DASSTECH along with a symbol mark.
The logotype has been developed by considering readability, compositionality and unity with a symbol mark, and since it is DASSTECH’s own official mark, it should be used with careful attention.

Signature

The signature refers to a combination of a symbol mark and a logotype in vertical and horizontal directions under certain standards, and is the most direct element that makes DASSTECH recognized externally.
The signature can be used in various ways including general forms, promotion, etc., and has been developed to be used effectively depending on situations where elements are applied.

Exclusive colour

Since exclusive colours are an important element for showing the image of DASSTECH, designated colours must be used continuously in a unified way.
In principle, exclusive colours are expressed with spot colours based on the PANTONE colour of the American PANTONE company.
In addition, colours can be expressed differently depending on the concentration of ink and the quality of papers, so standard colours specified in the manual must be basically used.
The media based on four primary process colours such as newspapers, magazines, etc. must comply with a printing ratio under the four primary colour regulations illustrated below.

Dark Red Color

Red Color

Orange Color

Yellow Color

Regulations on Prohibition of Use

If the colour of a symbol mark is changed

If the colour of a symbol mark is changed

If a graphic element is reduced or enlarged

If the position of a graphic element is changed

If the vertical proportion of a symbol mark is changed

If the horizontal proportion of a symbol mark is changed

If it is used with low brightness contrast

If a symbol mark is used on a complicated background

DASSTECH Brand Logo Basic Type

A brand logo, as a key element in building the brand image of DASSTECH, has been developed as a communication brand logo, and it is used for all DASSTECH products to play an important role in conveying a brand image.
Accordingly, its shape and colours must not be changed arbitrarily.

DASSTECH Brand Logo Basic Type/Combination of Numbers + Initials

A brand logo, as a key element in building the brand image of DASSTECH, is composed of DASS+Product Capacity+Initial, and a communication brand logo is used for all DASSTECH products to play an important role in conveying a brand image.
Accordingly, its shape and colours must not be changed arbitrarily.

Exclusive colour

The exclusive colours which are the DASSTECH brand logo’s unique colours are an important element in forming an image and in principle, colours are expressed with pantone colours, but can be expressed with C.M.Y.K, silver press or steel dimension letters, if necessary.

PANTONE 2026 C

PANTONE BLACK C

PANTONE 2332 C

Single colour Expression

For single colour expression, a single colour is utilized by following methods illustrated below.

Model Name Application

Each model name is utilized as follows.

DSP-3310K, DSP-3310KT

DSP-3315K, DSP-3315KT

DSP-3320K, DSP-3320KT

DSP-3325K, DSP-3325KT

DSP-3330K, DSP-3330KT

DSP-3335K, DSP-3335KT

DSP-3340K

DSP-3345KT

DSP-3350K, DSP-3350KT

DSP-3375K,DSP-3375KT-OD, DSP-3375KT

DSP-33100K1, DSP-33100KT-OD, DSP-33100KT

DSP-33200KT, DSP-M33200KT

DSP-33250K1, DSP-M33250KT

DSP-33352K-OD, DSP-33350K

DSP-33500K, DSP-33500KT

DSP-33620KT-OD

DSP-33750K

DSP-331000K

DSP-123K5, DSP-123K3, DSP-123KH, DSP-123K2

Address : 109, Yangcheongsongdae-gil, Ochang-eup, Cheongwon-gu, Cheongju-si, Chungcheongbuk-do, Republic of Korea (HQ)
81, Yangcheongsongdae-gil, Ochang-eup, Cheongwon-gu, Cheongju-si, Chungcheongbuk-do, Republic of Korea (Gold Park)
Telephone: 043-218-5670 / AS : 1588-7468 / FAX : 043-218-5671
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